By Pakinam Amer
Published: January 3 2009 02:00 | Last updated: January 3 2009 02:00
Intense discount activity on the high street seems to be luring many Londoners into buying more than they would have in previous Christmas sales, writes Pakinam Amer.
Whether in department stores or small boutiques, prices across Oxford Street have been slashed. Gap boasted the biggest percentage discounts, of up to 75 per cent.
But in some stores, at least, more customer traffic did not necessarily mean more profit as bargain-hunters targeted only heavily discounted items. "Films such as Borat and Little Miss Sunshine, at £3 each, each sold around 200 to 300 copies every day during the past week," said an HMV store assistant of the post-Christmas shopping frenzy.
"The relatively older titles are the most popular because the promotions on them are huge, but [we] [get] almost no profits on these."
Many buyers were reluctant to pick up the newly released full-priced movies, he said. "In general, there's more traffic, but less money."
Copyright The Financial Times Limited 2009
Link: http://www.ft.com/cms/s/0/cc7f88c2-d937-11dd-ab5f-000077b07658.html(This was published with a separate box of vox pops I have done across Oxford Street, plus pictures)
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